Word-of-mouth advertising is critical to optimizing sales success. Look at your advertising campaigns from a personal perspective. It is true, no ad is as convincing as when having someone you trust recommend a product or service. A few stats below:
“91% Of people have gone into a store because of an online experience” – Marketing Land
“89% Of consumers say they’re more likely to recommend a brand to a friend after becoming a fan” – PRNewswire
“56% Of fans say they’re more likely to recommend a brand after becoming a fan” – PRNewswire
“72% Of consumers trust online reviews as much as personal recommendations” – Search Engine Journal
“78% Of consumers say that the posts made by companies on social media influence their purchases” – Forbes
“42% of companies have acquired a customer via Twitter” – HubSpot
The social media success stories continue with Instagram. Instagram continues to be a fun and a great tool to capture excitement in an instant, which can be shared across multiple channels. Have fun with it! Remember the saying – a picture is worth a thousand words, this is true with Instagram.
Study each of the social platforms and confirm which will work best to compliment your marketing and advertising efforts.
Tags: Property Management, Social Media