Pets have more status today. When planning your marketing and retention strategy, don’t forget the power of pets when attracting or marketing to their owners. If your property is truly pet friendly, be sure to offer the value added benefits of pet stations, dog treats and other unique ideas catering to pets and their owners to set your community apart from the rest of the pack. Reports show that 94% of pet owners smile more because of their pets; use this as a positive sales opportunity to connect with your prospects and residents. In addition, as the saying goes, “knowledge is power” – having information readily available about local dog parks, walking and jogging paths, pet friendly restaurants and more, will keep you front of mind with residents. Always adhere to fair housing guidelines when establishing and enforcing pet policies and procedures. Take time to plan your pet strategy, follow through and remain consistent on your offerings. You will amazed at the positive results.
Tags: Marketing, Property Management