As the next generation of renters enter into the multifamily market, it has become even more essential to market to them in their preferred form of communication – with technology. Here are some tips on how best to reach them:
Learn More About Your Prospects
One of the best pieces of advice we can give you is to know who you are selling to – what information are they accessing online about your community, what websites do they frequent the most and what are they looking for. Once you have a general idea of your prospect’s search habits, you can look into creating a search engine marketing strategy to increase both your organic and paid search results.
Make Sure Your Website is Up-to-Date
Your community website is the number one source of marketing for your community. In order to make it stand out amongst the rest, you need to continually update and refresh the content, images and data to ensure that you are appealing to your target audience.
Keep In Touch
In order to be successful, you must CONTINUALLY sell to your prospects. This means that the sell isn’t over as soon as the prospect walks out the door; it has only just begun! Staying in touch with prospects helps to ensure that you stay “top of mind” and continually nurtures the relationship. Once your prospect has time to think about their decision, your regular “touch-points” will help you stand out as the number one choice.
Tags: Property Management