Archive for the ‘Marketing’ Category
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7 Powerful Adwords Strategies
Is traffic starting to slow down at your communities? Here’s one answer… Resident360 just finished publishing this new report on using Google AdWords to drive traffic, especially during slow winter months. It’s called: If you ever thought about using Google AdWords, this guide is a great primer. Grab your copy, just click the link above.
Are your banners tired?
Gone are the days of the yellow and red fluorescent banners. Creative banners help sell your brand. Best practices for creating a banner: use a great visual and a tagline with an easy to read call to action and contact information. Keep them fresh!
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5 Ways to Write Persuasive Web Content
Persuasive web content is what makes your website successful. You should use a combination of appropriately sized images and verbiage to get attention, hold it longer, and make a perfectly timed call to action. When all of these facets work together, you will have persuasive content. You need to know your target audience, so you […]
5 Ways to Better Engage on Your Facebook Page
Okay, many of you have had a Facebook page for years, others may be new, and now you are the proud manager of a Facebook page. You just have to wait for thousands of fans to beat down your virtual door, right? Wrong! If there’s no engagement, your post will not be prominent on your […]
Marketing and the Magic of the Selfie – Keeping the Human Element Alive
In 2015, it is time for all kinds of businesses to move closer to their customers. People love to take “selfies” to show off what’s happening for them at the moment. Perhaps businesses should take a cue from this trend and start putting themselves out there, in the same way. Selfies have a certain magic […]
New Craigslist Rules & What They Mean for Multifamily Marketers
Over the years, Craigslist, a free classifieds-site created to connect individual buyers and sellers, has also become a powerful marketing tool for many industries, including multifamily. But recently, Craigslist implemented some rule changes to ensure the site’s content stays true its original purpose of serving the needs of people — not businesses. It’s hard to […]
5 Tips for Responding to Negative Feedback
It’s never fun to hear something not so good – about your products, your service, or your performance. But we’ve all been there. Here are 5 tips for responding to negative feedback. 1. Listen. No, I mean truly make an effort to understand the concern or complaint from that person’s point of view. Constructive criticism […]